Advertisers are always seeking to find that one ad that will garner widespread attention, mark down record sales, and judge them to be smarter than everyone else in appealing to the masses. Being “edgy” is considered smart business, being on the cutting edge and setting trends which others are desperate [...]
We live in an age where instead of a few well connected and professional resources, news and information now comes form thousands of course, most of which is second-hand, not thoroughly vetted, the product of rumor and innuendo, and plenty of times just plain bad guesses. It makes no difference [...]
More than 100 years since his birth, Edward R. Murrow remains the standard bearer for truth and integrity in the broadcast news industry. It is that integrity that needs to be reviewed and used an educational tool not only for those who choose broadcast news as their profession, but for [...]
It used to be one of the hardest, if not THE most concrete rule in the reporting of news. NEVER go on the air with a story until you have at least 2, and better yet even 3 sources. Check, check and check those sources again. Make sure you have [...]
It never ceases to amaze me what television broadcast news has come to, and the lowering lengths they will go to try and get a miniscule bump in the ratings. Second on the list of “never ceasing to amaze” is how often things such as this are allowed to happen, [...]
Mark Saxenmeyer was a reporter at KTSP-TV in Minneapolis. I say “was” because he was fired fro his position after using the word “homo” as a joke in a story about a local gay couple being invited to the White House Easter Egg Roll with their sons. Saxenmeyer is gay, [...]
Whether it’s working in the media or hanging out around the office, people will always talk and gossip about what’s going on with other people. Co-workers, business contacts, friends, those you’ve never even met, we’ve all been there and heard the whispers. Here is where most people get themselves in [...]
Let’s slide this one under the “If you want to maintain a good image then pay attention to what’s happening in your own backyard” Department. “Amazon” is the biggest online retailer in the world, and thus has to deal with millions of products advertised on their site. This means constant [...]
The question being asked by plenty of people both in and out of the broadcast industry is if this promo is funny or creepy. TV stations are always looking for new ways to promote their talent, and more often than not they push their news talent for almost everything but [...]
Larry Mendte used to be a high powered and well respected TV newscaster in Philadelphia. Until he got involved romantically with his female co-anchor Alycia Lane. Here’s a link to a story that will bring you up to speed on what happened: http://www.examiner.com/article/the-continuing-soap-opera-of-larry-mendte-and-alycia-lane. And here is a link to the [...]
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