This remains one of the more puzzling and, in many ways, darkly amusing part of “Mastering the Media”. When arrested, do not try to make your case to the media. Do not open your mouth to say anything. As much as this is good legal strategy, it’s excellent media strategy. [...]
Post Tagged with: "hispanic"
The Trayvon Martin case will be studied for decades to come, for both the legal missteps and the racial overtones that caused the media to rethink and, in many cases, completely change their manner of coverage. It also brings to the fore one of our principles in “Media Intelligence”: Watching [...]