Mark Saxenmeyer was a reporter at KTSP-TV in Minneapolis. I say “was” because he was fired fro his position after using the word “homo” as a joke in a story about a local gay couple being invited to the White House Easter Egg Roll with their sons. Saxenmeyer is gay, [...]
Here we’re stepping into the world of verbal and very controversial land mines when it comes to your image. If you’re paid to make outrageous comments, or if you feel very comfortable with EVERYONE around you, and I put that in CAPS because I meant EVERYONE, then there is a [...]
Here we have one of those times where the lesson is simply if you are comfortable with holding an image of someone who is more buffoon than believable, then you might as well embrace it. History is littered with those who enjoy and thrive at being someone laughed at, ridiculed, [...]
One can only hope we’ve heard and seen the last of Marco Rubio’s “sneaky” swig from bottle of water during the Republican response to the State of the Union. That would be false hope, because this will stand the test of time as one of the most talked about stories [...]
While plenty of people will call this a partisan opinion, let me assure you it’s not. VP Joe Biden is one of the more experienced elected officials in the country, and his knowledge of foreign and National affairs stacks up with anyone. However, his performance in the VP Debate was, [...]
Presidential candidate Mitt Romney went to London for the 2012 Summer Olympics and found himself smack dab in the middle of another controversy over, of course, something he said. Politicians saying things that are often misconstrued and taken out of contest is nothing new, just ask Romney, President Barack Obama [...]
It really makes little difference who you are and what you do for a living. The “spin” you put on yourself or someone places on your words and/or actions will have a sometimes permanent effect on your image. Nowhere is spin utilized more than in politics, and conducted from both [...]
Here’s one of those media lessons that applies to every walk of professional and personal life. We always hear broadcast outlets touting the fact they have “Breaking News” or are “first with the story”. Most of the time, it’s little more than marketing. Often that breaking news happened hours ago [...]
“Mastering the Media” is a bipartisan program. We take no sides other than the one we teach, and that is using the media properly to enhance one’s image. So while this may be taken by some as a partisan comment, it is anything but. In the wake of the Supreme [...]
While the example here is, of course, the media, this can happen in plenty of circumstances. A speech you make to a group of 10 people or 10,000 will be recorded by anyone with a cell phone camera. The sales presentation you make can be recorded and then used by [...]
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