NYC Mayor Michael Bloomberg rarely, if ever, minces words in interviews or appearances. At the 2012 annual Hot Dog Eating Contest in Coney Island, the Mayor read from a speech prepared for him that promoted the event and at the same time poked fun with plenty of puns. The language is very out of the ordinary for Bloomberg. When he reaches the end, realizing the crowd grew weary of the bad attempt at jokes, Bloomberg makes a joke of his own that makes the painful speech worth it. Granted, his choice of language isn’t what we would recommend, but it was a perfect way to disarm the crowd and make fun of himself without going overboard. It takes someone skilled in using the media and understanding an audience to pivot so quickly and deftly.
INTELLIGENCE: KNOW YOUR AUDIENCE, WHAT YOU CAN GET AWAY WITH, AND NEVER BE AFRAID TO MAKE FUN OF YOURSELF.