NY City councilman James Oddo had an interview schedule with a reporter from a Swedish TV network. The woman asking the questions is completely clueless about the subject matter and does not have a grasp on what she’s asking. She is just reading from a script. This put Oddo on the defensive right away, something you can see from his face and hear from the brevity of his answers. While the question that set him off was foolish and in bad taste, Oddo let it get the best of him. What we see is perhaps the single greatest example of what happens when you lose your cool, forget everything you know about appearing before the media, forget that a camera never blinks, a microphone is never off, and in essence what a viral foot you have become for life. Those who grasp the concept of Media Intelligence would never let this happen. Period.