Dwight Howard is, as of this writing, in a contractual snit with the Orlando Magic of the NBA. Suffice to say Howard wants to be traded and in the minds of many worked his way out of the Magic organization with a series of lies and under the table dealings to have people around him fired. We’re not here to decide who is the guilty party here, rather point out that after being in the NBA for some time, you would think Howard would know better in how to keep his already faltering image from getting any worse. When a trade fell thru for Magic to be dealt to his team of choice, the Brooklyn Nets, Howard decided to get nasty using Twitter. Not smart. Howard’s tweets to an anonymous person who may or may not work for the Magic took no time at all to go viral. In these tweets, Howard blames everyone but himself and burns perhaps his last bridge in Orlando.
There is absolutely no reason other than personal ego to make these statements. Whomever has been directing Howard in his PR moves since the end of the season is not very good at their job, if indeed they know anything about image fashioning at all. These tweets only make Howard look worse in the eyes of not only Orlando fans, but the sports community in general. They also leave him open to plenty of media ridicule.
INTELLIGENCE: USING TWITTER TO EXPRESS OUR ANGER IS NOT PRIVATE, EVERYONE WILL READ IT, AND YOUR IMAGE TAKES A BEATING EVERY SINGLE TIME.