Aurora Police Chief Gives Textbook Press Conference Lesson

In the wake of the Aurora theater massacre, broadcast networks and media of every stripe descended on the small Colorado town all seeking the “exclusive”, the first report, the best sound bite to tell the story. In cases such as these, that usually means a first stop with local authorities, in this case Aurora Police Chief Daniel Oates. This press conference is going to be one of our top teaching tools for a very long time. Chief Oates demonstrated a calm and reserved awareness of what was going on around him. He did not stumble nor did he reach for answers. His responses were to the point, and did not leave room for guesswork. To put it simply, Chief Oates hit every mark.

INTELLIGENCE: ALWAYS BE PREPARED FOR EVERY APPEARANCE CONTINGENCY, ESPECIALLY RAPID FIRE QUESTIONS.

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