Introducing “MEDIA INTELLIGENCE”
Nationally noted by CEO's, Public Relations Departments, Law Enforcement, Athletes, Politicians and many others for being the next step in what is commonly called 'media training.' " Media Intelligence” delivers the most unique concepts in not only instructing people how to create the right image before the media in every situation, but also how those who will never appear before a television camera can use the lessons learned from media to motivate themselves to a higher level of productivity and confidence. Using those lessons to succeed in everything from a network television interview to sealing the deal with a client and not a single camera in sight. It's all about smarts. Confidence. Image. Intelligence.
 

Introducing "Media Intelligence"

 

Captured On VIdeo

Learn how to NEVER take the bait

Republican Presidential candidate Mitt Romney received plenty of flak from Conservative commentators for not picking up and running with the comment about President Obama being tried for treason, and from... 

Making it easy for authorities to uncover hazing

With all the talk about and prosecutions becoming norm about hazing at the college and high school level, the last thing any smart person involved in the activity would do is post pictures and videos on... 

Learn when to stay quiet and not feed the media beast

This is simply foolish. In a story such as this, with the tabloid news media joining the hunt, stay away from the cameras. Deal with it in a private manner. The more you feed the media beast, the more... 

Honest Emotion Is Often Honestly Appreciated

WPIX anchor Frances Rivera broke down crying during the CW-affiliate’s morning show, after the station played a new Procter & Gamble commercial that, Rivera’s co-anchor Sukanya Krishnan warned,... 

When Unscrupulous Reporters Edit Comments to Fit Their Needs

We have been asked many times and now offer vigilance on what our partners say before the media in order to insure their words are not edited for misleading content.   NBC Miami reporter fired for... 

Bad Idea to Joke About Shooting Your Host

Biden Jokes about Secret Service Threatening to Shoot Florida’s Fish and Wildlife Conservation Commissioner By Melanie Hunter April 23, 2012 ORIGINAL LINK: http://cnsnews.com/news/article/biden-jokes-about-secret-service-threatening-shoot-florida-s-fish-and-wildlife (CNSNews.com)... 

Shout Racist Word on Live TV. Go Directly to Jail.

While this is not someone we would represent as a partner, it is worth showing yet another piece of evidence proving that video never goes away. You say it once, even in jest, and it will never disappear.... 

This is a Camera. This is Assault. This is a Lawsuit.

Muskogee woman sues Union Pacific after officer gets physical Posted: 04/19/2012 By: Breanne Palmerini By: Breanne Palmerini ORIGINAL LINK: http://www.kjrh.com/dpp/news/local_news/a-muskogee-woman-is-suing-union-pacific-after-an-officer-altercation MUSKOGEE,... 

News Media Will Make You Pay for Not Having Facts on Statements

Soledad O’Brien Confronts Allen West Over His Communist Allegations   by James Crugnale | 8:59 am, April 19th, 2012   On Thursday’s Starting Point, CNN’s Soledad O’Brien held Florida... 

There is Never a Good Time to Invoke Hitler in Comments

Raese: Smoking regs like Hitler’s Jewish star By CHARLES MAHTESIAN| 4/19/12 6:00 AM EDT   Lots of Senate candidates rail against onerous government regulations. But West Virginia Republican... 
 

Social Media

Twitter can cost even the powerful their job

There is a line of thought among some people that the powerful can get away with most anything. In this new frontier of social media, the key word here is “most”, and it’s not as easy... 

When the media fails to verify information on Twitter

What was once a media based on the checking and rechecking and checking AGAIN as to the facts of a story, a large section of the media today is in such a rush to get the information out there first (and... 

Is Facebook On the Way to Being a “Passing Fad”?

We have seen social networks come and go over the last decade or so, but Facebook is the only one to become a truly global phenomenon. The proper use of Facebook is a key to any social strategy, and we... 

Consider the value of each and every Tweet

For most people, “tweeting” is a harmless exercise in having fun. But when you have a high profile public image to look after, you have to consider each and every tweet as something that shows... 

Ignore the power of social media at your peril

When to say something about something said about you in social media? This truly boils down to what is said, how damaging it is at the moment, and whether it’s truly worth it to respond. Case in... 

Facebook: Where people are sometimes not as dumb as they seem

Actually, this proves that sometimes children are not as dumb as we might think they are. When “saying” or posting something on any form of social media, there is always the very good chance... 

Zimmerman Attorney banks on social media to help in Martin case

The power of social media. Forget for a moment your opinions on the case itself and focus on what this says about the mainstream media and getting your point across. Social media, in many ways, has already... 

Making it easy for authorities to uncover hazing

With all the talk about and prosecutions becoming norm about hazing at the college and high school level, the last thing any smart person involved in the activity would do is post pictures and videos on... 

Lampley: Twitter forcing changes in Network News coverage

Jim Lampley is the veteran face and voice of the HBO boxing series and has been around the media for a long time. In a recent interview with MediaBistro, Lampley noted how the emergence of Twitter has... 

When saying absolutely nothing is the best response

Certain people are always seeking to gain fame at the expense of those who actually have earned it. This story and accompanying picture about Tiger Woods is a great example. If someone were to see the... 

Publications That Don’t Always Provide Credit for Photos

An example of never knowing where and when photos you’ve taken or someone has taken of you will wind up.   Student photographer says he’s considering legal action against school for falling... 

Teacher. Teenager. Texting. Top of the Class in Dumb.

Former Bowling Coach Accused of Inappropriate Contact Posted on: 4:33 pm, April 24, 2012, by Nikki Krize, updated on: 07:28pm, April 24, 2012 CLICK HERE FOR ORIGINAL LINK A former bowling coach from... 

Blog Posts Not Beyond the Reach of Lawsuit Lawyers

Huckleberries Online GOP Chair Sues Commenter Posted by DFO April 25, 2012 1:48 p.m.    CLICK HERE FOR ORIGINAL LINK   Kootenai County GOP Central Committee Chairman Tina Jacobson has filed... 

When Twitter Turns Into a Tool for Racism

Bruins ‘disappointed’ by fans’ racist Twitter comments By Dave Wedge Thursday, April 26, 2012  CLICK HERE FOR ORIGINAL LINK The Boston Bruins [team stats] today distanced the team from a string... 

Seeking Public Sympathy Can Backfire & Create Animosity

The story and the video are part of NY Times employees seeking public support for having their pensions reduced by ownership. The video is well done, straightforward and professional in appearance. However,... 

UFC Learning That Advertisers Are Always Watching & Listening

Anheuser-Busch Warns UFC About Fighters’ Sexist, Homophobic Comments Major Sponsor Threatens Action ‘If Incidents Continue’ By: E.J. Schultz Published: April 25, 2012  CLICK HERE FOR... 

Masturbation Reference Might be Amusing but Not Necessary

Peter King Refers to the Trent Richardson to Jets Draft Rumor as a Circle Jerk April 25th. 2012, 4:25pm The New York Jets have Trent Richardson #1 on their draft board, according to Sal Paolantonio, in... 

Legal Action Will Follow Your Twitter Admissions

Fox News mole Joe Muto served with search warrant, Gawker doesn’t expect to be served by Julie Moos Published Apr. 25, 2012 7:49 am Updated Apr. 25, 2012 12:17 pm CLICK HERE FOR ORIGINAL LINK In... 

Father Does Masterful Job Exposing Abusive Teachers

It’s not often we cite someone in this manner, but it deserves to be noted. This is a Father exposing the abusive treatment of his son at a local elementary school. With no formal training in front... 

NHL Team President Lowers Himself Into Twitter War with Fans

Panthers president Michael Yormark berates Devils fans on Twitter Published: Tuesday, April 24, 2012, 12:24 PM     Updated: Tuesday, April 24, 2012, 3:10 PM By Star-Ledger Staff Eliot J. Schechter/NHL... 
 

Nailed It: Positive Performances

Nothing gets better reviews than self-deprecating humor

NJ Governor Chris Christie understands how to use the power of video and a self-deprecating humorous message to increase his notoriety. Too often people in high profile positions are too serious and thus... 

Promoting yourself is all about a positive attitude

Being in the public eye and under the heavy scrutiny of the media means forcing yourself to understand there is more than your body of work to consider in making a positive ark on public perception. It’s... 

With power comes the ability to make the media work for you

There is no greater power in American media than the Presidency. Over the years, the Office of the President has always carried with it the power to make an interview happen at any time, any place, and... 

Cutting off the controversy before it even begins

As a public figure, one must be aware that anything and everything will eventually make it’s way into the public spotlight. Quite often, these are the career-damaging items that could torpedo any... 

Honest Emotion Is Often Honestly Appreciated

WPIX anchor Frances Rivera broke down crying during the CW-affiliate’s morning show, after the station played a new Procter & Gamble commercial that, Rivera’s co-anchor Sukanya Krishnan warned,... 

Interviewees Can Take a Lesson from Barack Obama

Put aside the politics for a moment and watch how Barack Obama handles himself in this clip from the “Jimmy Fallon” show. Granted, the man does this for a living and Fallon will mostly throw... 

How to Perfectly Address & Correct the “Freudian Slip”

Rubio Makes VP Slip-up In Interview Updated: Thursday, 19 Apr 2012, 6:41 PM EDT Published : Thursday, 19 Apr 2012, 6:41 PM EDT ORIGINAL LINK: http://www.myfoxny.com/dpps/news/rubios-makes-vp-slip-up-in-interview-dpgonc-km-20120419_19291613 (FOX... 

Sometimes Silence Is Both Golden & Smart

When a question is asked and answered, the smart move is often to say nothing. Eric Cantor Avoids Answering Whether He Thinks There’s Anti-Semitism In House GOP by Meenal Vamburkar | 6:07 pm, April... 

Being Prepared, Knowing the Subject & Standing Your Ground

Author Ann Coulter is not one to trifle with. She knows her subject matter and has been in so many interviews there is literally nothing an interviewer can put over on her. In this case a BBC reporter... 

Class, Grace & Honesty Before the Cameras

Former NCAA and NFL football star Herschel Walker has always been a very respectful and soft spoken man. Having written a book about his life off the football field and some very personal issues involved,... 
 

Missed: Negative Appearances

Damage control must be coordinated down to the smallest element

The flap caused when VP Joe Biden discussed gay marriage on national TV, thus forcing President Obama’s hand commenting on the issue, is an excellent case for learning about damage control. The White... 

Yelling never does any good in defending your point

Emotion is the hardest things to keep in check when being interviewed, whether it’s on camera or for a job. No matter how famous our partners are, we always stress being calm and never shouting.... 

If you “Like” using this word, people will think you’re stupid

We have been saying this for a long time and it’s a key element to our “Media Intelligence” presentation. “Like” is a crutch word that indicates to many reporters and people... 

Learn when to stay quiet and not feed the media beast

This is simply foolish. In a story such as this, with the tabloid news media joining the hunt, stay away from the cameras. Deal with it in a private manner. The more you feed the media beast, the more... 

What you wear for interviews speaks volumes to critics

While you always want to look your best in front of the cameras, remember that what you wear is sometimes just as important as what you say. With the economy such an important part of the political dialogue... 

Seeking Public Sympathy Can Backfire & Create Animosity

The story and the video are part of NY Times employees seeking public support for having their pensions reduced by ownership. The video is well done, straightforward and professional in appearance. However,... 

Words Such as “I Apologize” Can Never Be Underused

In this entire live interview, where do you hear the word “apology” or the words “I apologize”? Either the person(s) who prepped MWP for this interview didn’t do their job,... 

UFC Learning That Advertisers Are Always Watching & Listening

Anheuser-Busch Warns UFC About Fighters’ Sexist, Homophobic Comments Major Sponsor Threatens Action ‘If Incidents Continue’ By: E.J. Schultz Published: April 25, 2012  CLICK HERE FOR... 

Use of “F” Word In Any Medium Never Condoned nor Necessary

No matter how angry you are, this shows a complete lack of class and tact. The Young Turks‘ Ana Kasparian On Greg Gutfeld’s NOW Comment: ‘F**k You’   by Tommy Christopher | 10:01 pm, April... 

Open Mouth, Insert Foot with Comparisons to Ku Klux Klan

It’s a good abject lesson in what not to do, whether as interviewer or interviewee. There’s no reason for something so insulting, and clearly shows a lack of preparation and thought. We give... 
 

Law Enforcement

This is a Camera. This is Assault. This is a Lawsuit.

Muskogee woman sues Union Pacific after officer gets physical Posted: 04/19/2012 By: Breanne Palmerini By: Breanne Palmerini ORIGINAL LINK: http://www.kjrh.com/dpp/news/local_news/a-muskogee-woman-is-suing-union-pacific-after-an-officer-altercation MUSKOGEE,... 

Officer Not Happy About Being Taped & Crosses A Line

New York Photojournalist Files Civil Rights Lawsuit Following Arrest By Andrew Gauthier on April 11, 2012 1:15 PM The NPPA and the New York Civil Liberties Union, along with New York law firm Davis Wright... 

Media Will Make Federal Case of Law Enforcement Mistake

Former KOB Reporter Sues Albuquerque Police Officer By Merrill Knox on April 12, 2012 2:04 PM A former KOB reporter is suing an an Albuquerque police officer in federal court, claiming the officer destroyed... 

Yet Another “Cameras Always Rolling” Lesson for Cops

Cop Attacks KSTP Videographer By Andrew Gauthier on April 9, 2012 10:55 AM As police arrested protesters at an Occupy Minneapolis rally on Saturday night, one officer attacked a KSTP videographer as he... 

Houston Officer Becomes Part of “Don’t Tase Me” Redux

Police officers and those in law enforcement need to understand that in this day and age of social media, someone is always looking to push a button or two and capture something aggressive on camera.... 

When Police Forget About Those Pesky Cameras

  As a line from an old movie once said, What we got here is failure to communicate”. In Chicago, WGN reporter Dan Ponce and WMAQ cameraman Donte Williams were both handcuffed outside of a... 
 

Politics & Politicians

Nothing gets better reviews than self-deprecating humor

NJ Governor Chris Christie understands how to use the power of video and a self-deprecating humorous message to increase his notoriety. Too often people in high profile positions are too serious and thus... 

Damage control must be coordinated down to the smallest element

The flap caused when VP Joe Biden discussed gay marriage on national TV, thus forcing President Obama’s hand commenting on the issue, is an excellent case for learning about damage control. The White... 

Yelling never does any good in defending your point

Emotion is the hardest things to keep in check when being interviewed, whether it’s on camera or for a job. No matter how famous our partners are, we always stress being calm and never shouting.... 

With power comes the ability to make the media work for you

There is no greater power in American media than the Presidency. Over the years, the Office of the President has always carried with it the power to make an interview happen at any time, any place, and... 

Inaccurate stories can be fashioned 45 years after the fact

Whether or not this is election year politics, the fact is no matter what you say OR what happens in your past is all fair game for the media and those seeking to use every incident against you. Also important... 

Learn how to NEVER take the bait

Republican Presidential candidate Mitt Romney received plenty of flak from Conservative commentators for not picking up and running with the comment about President Obama being tried for treason, and from... 

News media & advertising have few qualms about editing interviews

Here is an excellent example of always knowing that no matter how cautious you are, editing your words from an interview can and will happen, and will change the true meaning of what you are saying. We... 

Tom Brokaw has excellent point about News media perception

Former NBC news anchor Tom Brokaw appeared on “Meet the Press” and presented a very interesting take on the media with regard to their coverage and participation in the White House Correspondents... 

What you wear for interviews speaks volumes to critics

While you always want to look your best in front of the cameras, remember that what you wear is sometimes just as important as what you say. With the economy such an important part of the political dialogue... 

Politicians Will Use TV News Reports in Promotional Ads

Make no mistake here, political campaigns can get it right using network news reports in their advertising. But there is plenty of room for editing and changing the meaning, so there is concern over using... 
 

Conventions & Meetings

 

Hall Of Fame (or Shame)

NBC fires more than one person over Zimmerman tape editing

AS ONE WHO HAS WORKED IN THE MEDIA FOR HIS ENTIRE PROFESSIONAL CARRER, I APPLAUD NBC NBC FOR DOING THE RIGHT THING. IT ONCE AGAIN SHOWS THAT NO MATTER THE SITUATION, WHAT YOU SAY CAN BE EDITED, USED AND... 

MSNBC’s Joe Scarborough Loses it Over Talk of POTUS Eating Dog Meat

Joe Scarborough Loses It Laughing Over News That Obama Has Eaten Dog Meat Video by Alex Alvarez | 8:07 am, April 18th, 2012 » 182 comments ORIGINAL LINK: http://www.mediaite.com/tv/joe-scarborough-loses-it-laughing-over-news-that-obama-has-eaten-dog-meat/ Morning... 

“Tough But Honest”. Media Should Heed Lessons of Mike Wallace

Having met Mike Wallace and talked with him several times over the years, I can tell you it’s easy to see why those he interviewed were so scared. The man never asked a stupid question, and always... 

Taking a Break From All Your Worries….Except One

Going to the bathroom with a wireless mic on is not exactly a smart thing to do.    Read More →

What About “There Is No Privacy In a TV Studio” Did You Not Understand?

TV studio. Cameras. Microphones. I think we’ve said it all.    Read More →

Hillary Clinton, Cigars, Dumb Questions & A Legendary Snap

NY City councilman James Oddo had an interview schedule with a reporter from a Swedish TV network. The woman asking the questions is completely clueless about the subject matter and does not have a grasp... 

TV Reporter. No Pressure, Right? Everyone Has Their Moments

 Read More →

Heed These Sage Words: “Slow. Down”.

Whether it’s appearing in front of the camera, microphone, audience, on a stage of any kind, we teach a simple lesson. Slow down. There is no reason to rush. In this case the reporter was on live... 

A Cautionary Tale of the Media & the Trayvon Martin Case

The Trayvon Martin shooting near Orlando FL contains a number of rules that have been broken by the media, and a number of things our partners in Media Intelligence can learn from. As noted in this article... 

The Worst Press Conference Preparation Ever

  When Tiger Woods had been caught in a number of lies regarding extra-marital affairs, his PR team rallied around him. TOO closely around him. Woods was kept incommunicado with the media for so...